News
N24 significantly steps up collaboration with ASTRA Platform Services
MTV Networks Germany and ASTRA Germany enlarge Blucom-
Cooperation
04.08.2008
Interactive offer on VIVA and MTV will be expanded / viewers get the opportunity to vote live via Blucom
MTV Networks Germany and ASTRA daughter APS (ASTRA Platform Services) extend their cooperation within the scope of the interactive service Blucom. This enables viewers to actively take part in numerous formats from MTV and VIVA. MTV is going to enrich formats such as “A Shot at Love with Tila Tequila”, “Next”, “Fist of Zen”, “Exposed”, “Parental Control”, “Room Raiders”, “Date My Mom”, “Dismissed” and “TRL” with offers via Blucom. In addition, a multi-level quiz will be on-hand at “South Park”.
VIVA also offers possibilities for active participation, for example at “VIVA Live”, “America’s Next Top Model” or “Date or Fake”. Another Blucom feature is provided on “VIVA Loveline” – it enables the individual user to check and appraise his or her partnership or partner by an “oracle”. Besides, Blucom users have the opportunity to participate in a battle between VJ and the studio guests once a month during the program “VIVA Live”. In this format, viewers may exclusively vote via Blucom on the tasks the popular studio guests or the VJ would then have to cope with.
In order to enable the viewer to notice even more easily which TV-formats on MTV and VIVA are connected with the interactive service, an animated Blucom logo will be shown in all respective programs, intended to encourage the viewers’ interaction with the TV channel.
Moreover MTV Networks Germany is going to offer their customers 100.000 browsers for the very reasonable price of 0,29 Euro, in order to enlarge the coverage of their new offers in a rapid way. This unique activity will be communicated within the scope of a marketing campaign, being initiated by the TV channels MTV and VIVA.
Wolfgang Elsäßer, Managing Director, ASTRA Germany: “We are pleased with the extensive improvements which MTV Networks Germany introduces through Blucom for the TV programs of MTV and VIVA. Especially fading in a logo as sign of availability for special contents by Blucom, I do consider very promising. This incentive-based concept uses the possibilities of a chronologically synchronous transmission of contents to a mobile phone in an ideal way and thus combining it with the TV broadcast.”
Jürgen Hopfgartner, Vice President Digital Media & Network Development, MTV Networks Germany: “The target audiences of MTV und VIVA are young, mobile and very cellphone affine – this is why Blucom gives us an ideal possibility to extend the program contents of our brands MTV und VIVA by offering further information and interaction. The vertical extension of our brands to all platforms and communication channels by which we reach our target group, is an essential part of our strategy.”
Since 2006, ASTRA presents with Blucom interactive additional services complementing the broadcasted TV program, for example offering to participate in a raffle, in a voting or do teleshopping. The Blucom services are offered through the mobile phone standards UMTS or GPRS – their usage is irrespective of the fact whether a TV household receives programs via satellite, cable or antenna, so that any TV household in Germany has access to interactive additional services that accompany programs.
For the reception of Blucom the viewer needs a standard mobile phone with certain technical preconditions such as bluetooth as well as the Blucom browser, which can be ordered via SMS. In Germany, it is only necessary to send an SMS with the password “blucom” to 44444 to download the browser onto the mobile phone. Information provided by the TV channels is free for Blucom users. Only fees incurred by the data transfer via mobile internet may incur.
For further information please contact:
Katrin Anderl
Presse- und Öffentlichkeitsarbeit
ASTRA Deutschland GmbH
Tel. + 49 (0) 89 1896 2122
Fax + 49 (0) 89 1896 2200
Katrin.Anderl@ses-astra.com
www.astra.de
Colin Lenz
Manager Corporate Communication
MTV Networks Germany GmbH
Fon: +49 30 700 100-134
Fax: +49 30 700 100-9134
lenz.colin@mtvne.com
www.mtvnetworks.de
More information about SES: www.ses.com
About SES ASTRA: www.ses-astra.com
Download press release in PDF