Platform for your Content.

Digital archiving

12.09.2008

ASTRA subsidiary APS expands service offer to digital data storage
and Media Asset Management System (MAM)

APS ASTRA Platform Services GmbH (APS), a subsidiary of the Luxembourg-based satellite provider SES ASTRA, will expand its service offer to digital archiving with the integrated Media Asset Management System by the end of 2008. Apart from existing services such as playout services, satellite uplink, internet streaming, and mobile services, the new digital archiving allows the storage of video content backed at APS as well as a number of additional functions through the access of the Media Asset Management System. In the future, APS clients can tag, search, and cut video content via data link and will be able to transfer them for further usage regardless of location. With the help of the integrated Transcoding Platform, content can be easily reformatted and can thus be used for all distribution channels.

Due to automatic operations and the rationalization of manual A/V content workflows, the new digital APS archive is an ideal solution, both modern and multitenant, for the temporary and permanent storage of digital content. The additionally integrated meta data management contributes to the optimization of work processes through a precise indexing and efficient search of data.

The innovative service is made possible with the “Media Archive” software by Blue Order. The company is a leading supplier of workflow and media asset management (MAM) solutions which support media companies with the planning, production, and archiving – both traditional and file-based. The new product generation that will be used at APS was developed on the basis of state-of-the-art .NET technology.

Ulf Genzel, head of sales at Blue Order Solutions AG, commented: “Our customers around the world are preparing for a new competitive environment. We can feel this quite clearly in the media and entertainment sector. The expectations of media users have changed immensely in the last years. They range from traditional TV and radio offers to video-ondemand platforms, premium HD content and to mobile TV in very low bandwidths. Our customer APS has adapted that change extremely well: additional technical distribution channels and formats result in new and attractive business segments. Through the use of our MAM solution “Media Archive” as a central archive and distribution platform, APS will optimize its business processes effectively. Its customers in turn are allowed the ideal use and reutilization of their valuable programme content. At the same time, ASTRA Platform Services GmbH secures its leading position as technical provider for broadcasters and production companies in Europe.”

Wilfried Urner, CEO of APS, said: “Digital archiving with the Media Asset Management allows media and production companies, rights owners and companies that dispose of video material to use their broadcasting material more flexibly and individually. As one of the leading providers in the playout segment, we thus offer our customers new possibilities to optimize their digital workflow in the future.”

For further information please contact:

Katrin Anderl
Presse- und Öffentlichkeitsarbeit
ASTRA Deutschland GmbH
Tel. + 49 (0) 89 1896 2122
Fax + 49 (0) 89 1896 2200
Katrin.Anderl@ses-astra.com
www.astra.de
www.aps.de

Christina Seemann
Blue Order Solutions AG
Tel. +49 (0) 631 303 5200
Fax + 49 (0) 631 303 5209
press@blue-order.com
www.blue-order.com

More information about Blue Oerder: www.blue-order.com

About APS: www.aps.de

Download press release in PDF